Q4 can make or break a brand, and for The Cornish Cheese Co, it was the turning point.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Ben Stansfield, who has just gone all in on running the business full-time after their most successful Christmas yet.

Here’s what we cover:

• The Q4 campaign that turned handmade cheese into record-breaking sales
• How email & Meta ads worked together to fuel growth
• What it takes to scale when every product is still made by hand
• The mindset shift of going full-time in the business
• Why balancing brand values with growth has been key to success
• Ben’s biggest surprise lesson from Q4 2024 and how it’s shaping his 2025 strategy

If you’re sitting on the edge of your next big move, this episode will give you the clarity and motivation to go all in.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook – How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want tailored support? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, trend updates & content prompts

If this episode resonated, hit subscribe and tag us @kwmarketinguk - we love seeing how you’re fuelling your growth.

Paid ads! Love them or loathe them, they’re still one of the fastest ways to grow your food brand... but only if you do them right.

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate is joined by Laura and Phoebe to cut through the noise and share the paid social strategies that are really working in 2025. From common mistakes to winning formulas and budget hacks, this is the no-fluff guide you need before diving into Meta ads.

Here’s what we cover:

• The mistakes food brands make that waste budget (spending too much too fast, ignoring creative testing, skipping retargeting)
• Why UGC-style ads and “real” content are beating polished campaigns every time
• The minimum spend you need to see results — and when it’s time to scale
• The lever strategy for Q4: how to go all in when your ads are working
• Why your email list might just be your most powerful paid ads tool
• The best formats to test (stories, reels, carousels) and how to stop Meta auto-generating ugly versions of your creatives

If you’ve been burning money on Meta ads or aren’t sure where to start, this episode will give you clarity, confidence, and a few “aha!” moments to fuel your next campaign.

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want help with your ad strategy? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, trend updates & content prompts

If this episode gave you an aha moment about your paid ads, hit subscribe and tag us @kwmarketinguk – we love seeing how you’re fuelling your growth!

What if local could be the reason your customers keep coming back?

In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Tom from Greendale, a family-run Devon farm shop that’s proving just how powerful community-led marketing can be.

From launching their own Love Local Festival to turning sourcing stories into brand loyalty, Greendale has built more than just a food business - they’ve built trust, connection, and a fiercely loyal customer base.

What we cover:

• The Greendale origin story and how the brand has grown
• Why local sourcing still matters (and how to make it resonate)
• Behind the scenes of the Love Local Festival and what it achieved
• How community-first marketing drives loyalty and repeat sales
• The balance between digital growth and storytelling
• Tom’s practical advice for brands wanting to go ‘local first’ in 2025

Whether you’re a founder thinking about how to deepen loyalty, or a marketer exploring ways to connect beyond the product, this one’s full of practical ideas and real talk.

LINKS & RESOURCES:

• Follow Greendale on Instagram: @greendalefarmshop
• Visit www.greendale.com
• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want ongoing marketing support? Join the Food Marketing Club
• Ready to scale? Book a Strategy Call with Kate

Enjoyed the episode? Hit subscribe and share it with a fellow founder. Tag us @kwmarketinguk - we love seeing how you're fuelling your brand growth.