Samantha Nichols is the Sales Director of a specialist medical equipment company called Sheffmed NZ, an exclusive first-time interview with this family-run business, going behind the scenes to find out their quiet success.Sheffmed NZ is a medical and surgical equipment company that just celebrated 25 years, a quarter of a century! Their business story has never been told on screen and it's pretty inspiring!00:00 - Intro02:04 - How Samantha Started in Accounting and Sales05:15 - Challenges of Running a Close Family Business08:30 - Why Versatility Matters in Small Business Success11:12 - How to Deliver Outstanding Customer Service in a Niche Market14:50 - Importance of Quality Products in Building Brand Trust18:27 - The Role of Marketing Strategy in Business Growth21:33 - How Education Shapes Entrepreneurial Thinking24:46 - Managing Sales and Operations as a Female Business Leader28:05 - How to Negotiate Better in Family-Owned Businesses31:20 - Dealing with Tariffs and Trade Barriers in Local Markets35:02 - Samantha’s Advice for Women Entering Family Business38:40 - Lessons Learned from Generational Business Ownership42:18 - Future Business Goals and Expanding Market Reach45:55 - How to Build Strong Business Relationships in New Zealand49:34 - Final Thoughts on Business Resilience and Vision52:20 - Thank You and Outro from Samantha NichollsEpisode Sponsor:www.podcastguest.co.nzFollow Samanthahttps://sheffmed.co.nz/Follow me: linkin.bio/minaamsoWatch:

YouTube: https://www.youtube.com/watch?v=J8ieDujoPF0