From Zero to First Franchisee: What It Really Takes
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From Zero to First Franchisee: What It Really Takes
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About this listen
Most people think the hardest part of franchising is scaling. But for early-stage founders, landing that very first franchisee is the real test. Hosted by Sean McKay, Franchise This is a weekly show built for emerging brands and new franchisors who are building from the ground up.
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Each episode features honest conversations with franchise owners on what it really took to grow — from what worked to what flopped. You’ll hear stories about costly mistakes in lead gen and sales, how they closed their first few deals, the systems that made scaling possible, and the gritty, unfiltered reality of running a franchise brand. If you're serious about growth and want real talk from people doing the work, you're in the right place.
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📌 What We Cover- Why landing the first franchisee is harder than scaling
- Real stories from franchise owners about what worked and what flopped
- Mistakes made in lead gen and sales
- How founders closed their first few deals
- The systems that made scaling possible
- The things no one tells you about running a franchise brand
- Weekly episodes with stories from people doing it right now
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