From Vanity to Value - The B2B Metrics That Actually Matter | EP18
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From Vanity to Value - The B2B Metrics That Actually Matter | EP18
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About this listen
Impressions, likes, followers - they might look good in a dashboard, but do they move the needle?
In B2B marketing, it’s time to stop celebrating surface-level stats and start focusing on the numbers that actually build pipeline and revenue.
In this episode, we’ll break down the difference between vanity metrics and value-driven KPIs, help you reframe how you measure marketing success, and give you a framework for aligning marketing data with sales impact.
Whether you’re reporting to a CEO, managing a team, or trying to prove the ROI of your strategy - this episode will help you track what matters and ditch what doesn’t.
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