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From Tragedy to Innovation: Felicia's Journey

From Tragedy to Innovation: Felicia's Journey

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In this conversation, Felicia Jackson shares her inspiring journey of creating CPRRAP, a product designed to empower individuals to perform CPR effectively. She discusses the personal tragedy that motivated her to innovate, the challenges she faced in bringing her product to market, and the importance of community support and resilience in overcoming obstacles. Felicia also highlights her experience pitching on Amazon Prime and the significant impact of social media on her business.

Takeaways

  • Felicia Jackson is the founder of CPRRAP, a life-saving CPR product.
  • The idea for CPRRAP was born from a personal tragedy involving her son.
  • Felicia faced years of procrastination before launching her product.
  • She utilized Google to learn about intellectual property protection.
  • Felicia created a prototype from a shower curtain with the help of a coworker.
  • She won a pitch competition that helped fund her product development.
  • Felicia faced discrimination as a Black woman inventor but remained resilient.
  • Her social media video garnered over 11 million views and significant sales.
  • Felicia emphasizes the importance of community support in entrepreneurship.
  • She successfully pitched her product on Amazon Prime, gaining widespread recognition.

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