What if the biggest risk to your business... is your mindset?

Many of you know, I just returned from The Reinvention Summit in Dublin, what some are now calling the “Davos for Doers.”

My guest this week is straight from Dublin, Aidan McCullen, a former international rugby player, global keynote speaker, and one of the masterminds behind the Reinvention Summit. Let me tell you, after hearing Aidan at the conference, I had to have him on this show to share his wisdom with all of you!

From selling strawberries as a kid on the side of an Irish highway, to helping big brands navigate constant change, Aidan lives and breathes reinvention. He has insatiable curiosity. His frameworks are grounded by his love of literary classics and nature.

We talked about:

🌀 Why the “S-curve” of growth is broken—and what to replace it with

🌳 What stress wood, butterflies, and murmurations teach us about leading through change

♾️ How to build a mindset of permanent reinvention as a leader and as a company

I hope this episodes helps you reframe how you think about transformation, resilience, and what it really takes to grow something that lasts.

LINKS:

Murmurations:

https://www.linkedin.com/pulse/murmuration-organisations-flying-haier-aidan-mccullen-xds8e

Infinity Curve

https://thethursdaythought.substack.com/p/organisational-and-personal-autophagy-the-innovation-show-3d7d5e91f327

https://www.linkedin.com/pulse/avoiding-burden-curve-gift-from-your-younger-self-aidan-mccullen-rbepf/

We Are All Astronauts:

https://youtu.be/Boywptyj4xk?si=-ET2vC3lj6tlFIaT

The Book Aidan is currently reading:

https://a.co/d/9zaxiPr