From planning celebrity-packed events to launching innovative virtual experiences, Jeff Krauss is at the forefront of experiential marketing and event production.

In this episode, Jeff shares his journey from a party promoter to the founder of IE Group NYC, a leading event production company that works with top-tier celebrities and influencers. He dives into the challenges of building relationships in a high-stakes industry and how authenticity and humility have played a key role in his success.

Jeff also talks about the launch of FanRoom Live, a platform that offers fans unique virtual meet-and-greets with their favorite stars, and how he navigated the shift from live events to digital experiences during the pandemic. He gives a behind-the-scenes look at producing A-list events and the importance of staying grounded, regardless of the glamorous surroundings.

🎙️ In this episode, you’ll learn:

• How Jeff transitioned from party promoter to successful entrepreneur
• The key to building strong relationships in the entertainment industry
• How FanRoom Live was born and how it’s changing virtual fan experiences
• The struggles and rewards of producing high-profile events
• Why authenticity is more important than status symbols in business
• The impact of staying grounded in an industry focused on image

This podcast is for you if:

- You’re interested in the event production and experiential marketing world

- You want to learn how authenticity can help you succeed in a high-stakes industry

- You’re a fan of celebrities and curious about the behind-the-scenes of their events

Jeff’s story proves that true success doesn’t come from superficial status, but from creating genuine connections and staying true to who you are.

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🔗 Connect with Jeff Krauss!

Instagram: @iegroupnyc

🛜 IE Group Website | FanRoom Live | QuoteNotes

🔔 Follow us on Instagram!

🕶️ Podcast: @REALMentorsPodcast

🎙️ Host: @SeanMartinMotiv8 | @theseanmartin

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⭐️ About the REAL Mentors Podcast

The REAL Mentors Podcast is all about bringing authentic stories, inspiring messages, and valuable lessons straight to you. Our mission is simple: alter lives with real examples and provide actionable advice to empower the next generation of leaders, creators, and visionaries. If you’re looking for real-talk and real impact, this is the place for you.

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Keywords & Tags:

Event production, experiential marketing, IE Group NYC, FanRoom Live, celebrity events, authenticity, event planning, entrepreneurship, relationship-building, virtual fan experiences, REAL Mentors Podcast, Sean Martin

#JeffKrauss #EventProduction #AuthenticityInBusiness #FanRoomLive #EventPlanning #Entrepreneurship #REALMentorsPodcast #SeanMartin #Wrestling #WWE #BIGSHOW #UNDERTAKER #THEROCK #CMPUNK