Sometimes the most unexpected journeys lead to the greatest success. In this episode, host Cal Wilder sits down with Geraint Clarke, CEO of Ellusionist and Co-Founder of MTHD Marketing, to explore how a passion for magic transformed into a thriving career in marketing leadership.

Geraint shares how his early days performing close-up magic sparked his curiosity about marketing, driving him to develop strategies that grew his illusion business before pivoting into full-service digital marketing. He dives into the impact of Google Ads, the importance of understanding client pain points, and the strategic advantage of focusing on higher-ticket products to optimize profitability. Along the way, Geraint discusses managing remote teams across different countries, respecting cultural differences in international business, and why zeroing in on a niche market can deliver more impactful results.

Whether you’re a marketing professional, agency leader, or entrepreneur, Geraint’s story offers valuable lessons on adaptability, goal setting, and blending creativity with data to build lasting business success.

Takeaways:

• Harness the power of Google Ads to drive scalable growth
• Prioritize high-value products to reduce acquisition costs and boost profits
• Embrace pivoting as a key to staying relevant and successful
• Focus on a niche to deepen client relationships and outcomes

Connect with Geraint:

• LinkedIn: https://www.linkedin.com/in/geraint-clarke/
• Instagram: https://www.instagram.com/geraint_clarke/
• Facebook: https://www.facebook.com/geraintclarkeofficial/
• MTHD Marketing: https://www.mthdmarketing.com/
• Ellusionist: https://ellusionist.com/
• Ellusionist YouTube Channel: https://www.youtube.com/@ellusionist

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/
• Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
• Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
• iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
• Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour