In this episode, Zaakirah discusses the importance of email marketing, why entrepreneurs should be taking advantage of it, and how it can help entrepreneurs grow their brands, and build relationships with their customers. She explains that email marketing is a form of direct marketing that keeps customers informed about the latest offerings and helps to convert social media followers into loyal customers. Zaakirah then shares her personal journey of starting her own marketing agency and realizing the need for effective email marketing to convert social media followers into loyal customers. Tune in to learn more about the power of email marketing and how to implement it in your own business. You will learn more about the what, why, and how of email marketing and about the strategies and benefits.

00:06:30 Email marketing builds relationships and drives conversions.

[00:07:12] Zaakirah as a social media manager.

[00:12:25] Growing your email list.

00:13:47 Utilize email sequence for engagement.

[00:16:33] Lead magnets and giveaways.

[00:20:17] Automating email sequences.

00:23:27 Segment and automate your email marketing.

00:23:35 Email marketing tips for success.

[00:24:19] Revu as a newsletter.

[00:28:16] MailChimp's e-commerce integration.

[00:30:45] Resending emails for better open rates.

00:31:41 Email automation is important for engagement.

00:35:32 Focus on action, not replies.

[00:36:30] Converting subject lines for emails.

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