From Keywords to Short Form Video: Marketing Evolution with Mickey Mellen
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From Keywords to Short Form Video: Marketing Evolution with Mickey Mellen
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About this listen
In this episode of BizTech Superhero, we're diving into the world of web marketing with Mickey Mellen, technical managing partner at Green Mellen. Join your host, Joshua McNary, as Mickey shares the fascinating journey of Green Mellon, from its inception in the early 2000s to its current status as a leader in digital marketing and messaging strategy. Discover how Mickey's firm leverages technology and adapts to trends like AI and short-form video to enhance their clients' marketing efforts.
Explore the importance of keeping the human element in technology, figuring out where your audience truly resides, and how to use innovative tools like SparkToro to pinpoint and engage with your target market. This episode is packed with insights, anecdotes, and practical tips for any business looking to harness the power of technology for marketing success. Tune in and unleash your inner biz tech superhero!