From Humble Beginnings to Lash Empire: Rosa Santos’ Journey of Grit, Growth, and Going Global
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From Humble Beginnings to Lash Empire: Rosa Santos’ Journey of Grit, Growth, and Going Global
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About this listen
In this powerful and inspiring episode of The Danielle K. White Show, Danielle sits down with lash industry powerhouse Rosa Santos, founder of one of the top salons in Fort Lauderdale and a self-made beauty educator who’s reshaping the lash world. What started as a simple scroll on Instagram in 2022 turned into a full-blown business transformation for Rosa, a homeschool mom of three who went from living-room lash artist to international beauty educator in under three years.
Rosa opens up about her childhood in Venezuela, immigrating alone at just eight years old, and how those early struggles built her mental resilience. She shares the turning point that took her from burnout to building a booming business—her viral TikTok video that launched an online course now purchased worldwide. You'll hear about her crash course in entrepreneurship, balancing motherhood with ambition, and the family meeting that changed everything.
This episode is a must-listen for beauty professionals, aspiring entrepreneurs, and anyone chasing a dream with limited resources but unlimited drive.