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Most home inspectors don’t get punched in the nuts on their way into the business. Aaron Shishilla did, and it changed everything.

In this episode of the Inspector Empire Builder podcast, Matt Williams sit down with Aaron from WolfPack Advising to uncover the wild path that took him from deli worker to leading marketing expert for home inspection companies. If you’re a business owner wondering how to actually grow your reach without throwing away money on advertising that doesn’t convert, this is the conversation you didn’t know you needed.

Aaron shares how his unexpected start in home inspections, and a traumatic encounter with a 30-year-old coworker, ignited a passion for marketing that’s reshaping how businesses dominate their industries online. We dive deep into AI’s disruption of search, how Google and Apple are struggling to keep up, and what home inspectors need to do right now to thrive in this new digital landscape.

What you’ll learn in this episode:

• How getting fired from Publix led Aaron to discover his calling
  

• Why most digital agencies fail service businesses (and how Aaron’s team is changing the game)
  

• The shifting future of Google, SEO, and AI-driven search
  

• What “zero-click marketing” is and how it impacts your visibility
  

• The exact ROI mindset every home inspection company needs to grow sustainably
  

• “Digital marketing never sleeps. It’s a grind, but it’s the grind that makes growth possible.” - Aaron Shishilla

  
  

  If this episode challenged your thinking or sparked some next steps, subscribe to Inspector Empire Builder, leave a review, and share this episode with someone who’s ready to take their business to the next level.

  Watch on YouTube: https://youtu.be/l0gctoXdRlg⁠

  
  

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  Email: matt@dciabq.com