From Full-Time to Freelance: Nick Lafferty’s Journey to Consulting Success
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From Full-Time to Freelance: Nick Lafferty’s Journey to Consulting Success
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About this listen
In this episode, Alex and Gabe interview Nick Lafferty, a growth marketing and demand generation consultant. Nick shares his journey from full-time work to starting his own consulting business, discussing challenges like financial struggles and pricing mistakes. He emphasizes the importance of boundaries, work-life balance, focusing on strengths, and aligning services with expertise. Nick provides insights on managing social media, networking, getting clients through referrals, improving sales pitches, and choosing the right clients. He highlights vulnerability and relatability in building relationships and concludes with his future vision of content creation and building a community of freelance marketers.
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