Business strategist, author, keynote speaker Jay Baer already had a successful life as a multi-hyphenate when he began to share his love for tequila with the public. In less than two years, that hobby turned into a stellar side-hustle (merch and all!) with nearly 200,000 people following his Instagram and TikTok accounts for his takes on tequila. 

Baer sits and sips with Olivia, shares what he’s still learning about the industry, the times when tequila (or his followers) have brought him to tears, and a little behind the curtain peak on how he and Maddie prep their reviews. Baer also shares what he loves about Tequila Corrido’s new, limited-release overproof Blanco.

For this episode, we enjoyed a take on a take on the Old Fashioned, using Tequila Corrido Reposado, served by The Mission mixologist Topher Bray, recipe below.

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Find out more about Tequila Corrido at ilovetequilacorrido.com

Find out more about this episode’s guest, Jay Baer at jaybaer.com/tequila where you can order the new merchandise, and follow his tequila talk on

IG: @tequilajaybaer and TikTok: @tequila.jay

For recipes and special events, follow @tequilacorrido on Instagram and Facebook

Find our host, @oliviafierro on Instagram and Facebook

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Tequila Corrido Red Wine Old-Fashioned

2 oz Corrido Repo

.5 oz Italian Red Blend & Cinnamon Reduction (pre-made, directions below)

2 dashes Black Walnut Bitters

Combine all ingredients into mixing glass, add ice, Stir for 10 seconds, strain over ice, and garnish with fresh orange peel.

For Red Wine/Cinnamon Reduction: 

750 ml Red Wine 

750 ml sugar

6-8 Cinnamon Sticks

Combine all ingredients in a medium saucepan. Bring to a boil, then turn to a

simmer for 20 minutes. Let sit to room temp. Strain to remove cinnamon sticks, pour into a container and refrigerate,

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Have a guest suggestion, or cocktail recipe you want to share with us? Email podcast@ilovetequilacorrido.com

Please drink responsibly.