In this episode of the Builders Bible podcast, Andrew Hathaway interviews Will Sessions, the owner of EcoShield Roofing. Will shares his journey from corporate America to entrepreneurship, detailing the challenges he faced in starting his roofing business and the lessons learned along the way. The conversation delves into effective marketing strategies, particularly in SEO, the importance of building a strong sales team, and the potential impact of AI on the contracting industry. Will emphasizes the need for a supportive company culture and the importance of aligning team goals to achieve business growth. He also shares his passion for helping others in the industry and the potential for success in contracting.

Takeaways:

• Started EcoShield in 2018 after feeling unfulfilled in corporate America.
• Identified a gap in the roofing industry after a personal experience.
• Bootstrapped the business with a focus on learning and adapting.
• Emphasized the importance of community and support in business growth.
• Marketing strategies should focus on both paid and organic search.
• SEO mistakes can be costly; understanding the basics is crucial.
• Building a strong sales team requires investment in training and culture.
• AI has potential to streamline mundane tasks in contracting.
• Contractors need to be aware of market compensation standards for skilled labor.
• The roofing industry has significant growth potential for believers in business.

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