From Clicks to Closings: Mike Otranto on Building a Digital Lead Machine for Real Estate
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From Clicks to Closings: Mike Otranto on Building a Digital Lead Machine for Real Estate
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About this listen
Guest: Mike Otranto – Author, Real Estate Investor, Entrepreneur, Founder of Wake County Home Buyers
Episode: Brick by Brick Wealth Building Conversations
Host: Loren Wernette
In this episode, Mike Otranto reveals how he’s blended the precision of digital marketing with the profitability of real estate investing. From his book Houseflow Formula: A High-Tech Path to Financial Freedom Through Real Estate, Mike breaks down how SEO, inbound marketing, and KPI tracking have helped him create a scalable, system-driven acquisition strategy.
You’ll learn:
Why SEO is your digital “railroad” for finding motivated sellers.
How to track the right KPIs to measure marketing ROI and acquisition success.
Real examples of deals sourced entirely from online inbound leads.
The difference between hustling for every deal and building a repeatable lead flow.
How to modernize your real estate investing with tech-driven strategies.
Plus—meet Ruby the Beagle, Mike’s loyal “assistant” who keeps things lively at the office.
Connect with Mike Otranto
📘 Book: Houseflow Formula: A High-Tech Path to Financial Freedom Through Real Estate
🌐 Website: mikeotranto.com
📷 Instagram: @mike_otranto
📘 Facebook: Mike Otranto
▶️ YouTube: Mike Otranto Channel
🐦 Twitter/X: @WC_HomeBuyers