🧹 What does six decades in the cleaning industry teach you? In this episode of Hard Refresh, host Caden Hutchens and co-host Karina Neff sit down with Ron Segura, President of Segura & Associates and a true industry legend, to trace the arc of cleaning technology from hydrochloric acid to AI-powered operations—and everything in between.

With 60 years of experience across contracting, distribution, consulting, and a decade leading janitorial operations at WaltDisney Co., Ron brings history, perspective, and practical wisdom for the next generation of cleaning leaders.

In This Episode:

🔹 Quick Control:

• Upcoming August 6 Webinar led by BrightGo
• Stay tuned for the next CLX topic + in-person event in Las Vegas
• Catch last week’s episode: Biometrics & Behavioral Change with Josh Vesely of Findd (Ep. 19)

🔹 Clear Cache:

• Two Truths & a Legend: Henry Winkler, Bette Midler, and Disney secrets
• From hydrochloric acid to neutral cleaners: How chemical innovation shaped the industry
• The Disney decade: Managing 5M sq. ft. of corporate real estate and 120 in-house janitors
• The danger of promoting features instead of benefits when selling technology
• How to win sustainability buy-in (and get written into your client’s annual report)
• Why software doesn’t solve root causes—people do
• The “repetitive problem” gap and how tech can finally close it
• Ron’s call to the next generation: why the industry’s future is brighter than ever

💡 Whether you’re a BSC, distributor, or manufacturer, this episode is a masterclass in honoring the past while building the future of cleaning.

🎧 Subscribe & Follow Hard Refresh on Spotify, YouTube, or wherever you get your podcasts.

Connect with the Hosts & Guest:
Caden Hutchens – https://www.linkedin.com/in/caden-hutchens/
Karina Neff – https://www.linkedin.com/in/karina-neff-01b0782a/
Ron Segura – https://www.linkedin.com/in/seguraassociates/