Date: August 21st, 2025

Summary: Kevin King discusses whether YouTube is an underrated marketing channel for Amazon sellers, explores recent data on where AI gets its information, and shares success stories and strategies for e-commerce growth.

Key Points Discussed:

• YouTube's dominance among younger demographics (90% of US teenagers use YouTube vs 79% on TikTok)
• YouTube's revenue growth from $8.15 billion (2017) to $36.15 billion (2024) in ad revenue
• YouTube's 11% ROI increase from 2023 to 2024, beating other platforms
• How YouTube Shorts offer opportunities for Amazon sellers with 6% engagement rates
• Case study: Woman scaling from $1.5M to $5M in 5 months on Amazon
• Rufus now offers price-watching capabilities for customers
• Where AI gets its information - Reddit leads at 40%, Wikipedia at 26%, YouTube at 24%
• TrueOps client success stories finding significant revenue for brands

Links Mentioned:

• CMS Three: Cigars and Whiskey by the Sea
• TrueOps Free Audit
• Barry Hott's Ad Creation Masterclass
• BDSS Market Masters - $1.5M to $5M Success Story
• BDSS 12 Virtual Information
• Real $50k/mo Amazon PPC Product Launch
• BDSN Mystery Link

Hot Picks:

• Amazon is starting to run out room for FBA early
• Agentic AI is skipping your products and costing you sales
• How creators maximize income by stacking commissions
• Why e-commerce is becoming more social

Stump Bezos Answer: 79% of Gen Z is regularly on TikTok, the most of any group.

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