In this episode, I sat down with Jono Bryt and Jesse Leeworthy, the co-founders of Memo Bottle - the Aussie brand behind the flat, reusable water bottle that’s taken the world by storm.

Best mates since they were four years old, Jono and Jesse turned a simple sketch and a big frustration into a global brand that’s sold over 1 million bottles, partnered with major retailers, and helped save the planet by stopping over 200 million single-use plastic bottles from going to waste.

We hear how they bootstrapped from nothing, launched one of Australia’s most successful Kickstarter campaigns, and went on to build a product that now sits on shelves across the globe, including in Apple Stores and high-end design shops.

Whether you’re a young entrepreneur, a dreamer with an idea, or someone trying to build something that matters, this episode is packed with insights on sustainability, product design, branding, purpose-driven business, and how to turn frustration into a movement.

In this episode:

• How two best mates turned a sketch into a million-dollar bottle brand – Learn how solving your own problem can spark a global idea.
• Starting with no funding, no PR, and zero contacts – See why taking action beats waiting for perfect conditions.
• The Kickstarter campaign that changed everything – Learn how they launched a movement with nothing but grit.
• Why the world didn’t need another bottle—it needed a better one – Discover how to create products people actually want.
• Their mission to stop 200 million single-use bottles – See how purpose and profit can grow together.
• How their childhood shaped the brand’s core values – Learn why your past can fuel your future.
• The mental toll of building from scratch – Get the raw truth about burnout and keeping going.
• The chaos of scaling to 7 global warehouses – Find out what growth really looks like behind the scenes.
• How they deal with fear of failure and collapse – Learn why fear never leaves, and how to work with it.
• Staying aligned after 11 years as co-founders – Hear what it takes to build a business and stay friends.

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