Fresh Beauty Founders' Ride to Global Growth & Longevity
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Fresh Beauty Founders' Ride to Global Growth & Longevity
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About this listen
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This conversation could be a masterclass on not following any playbook and trusting intuition. Often credited as pioneers of what is now known as the "clean beauty" business, Fresh Beauty Founders, Lev Glazman & Alina Roytberg, unpack their ride to global success.
We chat about:
- Humble "broke" beginnings
- Finding enormous early success and navigating the challenges of supply and demand
- Creative freedom with " no benchmarks"
- The craft of carefully and strategically selecting retail partners
- Pivotal brand moments - including partnership with LVMH
- The importance of gratitude and NEVA taking anything for granted.
...and so much more.
Naturally, I needed to share my favourite products and ask about theirs too. I could have spent 5 more hours with them, but they're busy with their empire.
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