• They Shrunk Their Team—and Made More Money
    Mar 23 2026

    Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with John Barrentine and Chuck Marquardt to talk about how refining team size, focusing on culture, and hiring the right people transformed his business into a more profitable and satisfying operation. We dig into why bigger teams aren’t always better, how hospitality backgrounds translate into real estate success, and what leaders should really prioritize when building a team. If you're looking to grow smarter—not just bigger—this conversation will challenge how you think about team building and profitability.

    *John Barrentine*
    Instagram: https://www.instagram.com/johnbarrentinegroup/?
    Website: https://barrentinegroup.com/
    *Chuck Marquardt*
    Instagram: https://www.instagram.com/chuckmarquardt/
    Website: https://barrentinegroup.com/agent/chuck-marquardt

    *More from Paul & Josh*

    Paul: https://www.instagram.com/paulmarkmorris/

    Josh: https://www.instagram.com/spitzenjosh/

    Forward One Media: https://www.instagram.com/forwardonemedia/

    YouTube: https://www.youtube.com/@forwardonepodcast


    *Presented by Forward One Real Estate*

    https://www.,forwardone.com

    Instagram: https://www.instagram.com/forwardonerealestate/

    Timestamps
    00:00:00 Welcome and Introductions

    00:00:47 John Real Estate Origin Story

    00:02:22 Chuck Joins the Business

    00:05:57 Division of Labor and Strengths

    00:11:30 Woo and Relentless Lead Gen

    00:14:16 Service Mindset and Client Value

    00:18:15 Team Structure and Hiring Culture

    00:25:22 Farming Playbook and Modern Tech

    00:38:48 CRM and Relationship Tech

    00:39:52 Social Media as Proof

    00:41:31 Winning AI Search Visibility

    00:46:47 Authenticity Over Avatars

    00:49:44 Google Profile and Reviews

    00:56:14 AI for Homeowner Follow Up

    01:02:51 Human Touch Still Wins

    01:11:03 Fire Round and Team Affirmation

    Show More Show Less
    1 hr and 20 mins
  • Lead Measures vs. Lag Measures: What Actually Grows Your Business
    Mar 16 2026

    Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Adam Rosenfeld to break down the real difference between goals and commitments — and why most agents stay stuck because they’re measuring the wrong things. We dive into lead measures vs. lag measures, how to reverse engineer your income target, and why your calendar tells the truth about your future results. Adam shares how to use specificity, data, and disciplined daily actions to create predictable growth — without just “working harder.” If you want to build a business that’s sustainable, measurable, and scalable, this conversation gives you the framework.

    *Adam Rosenfeld*
    Instagram: https://www.instagram.com/itslookinrosey/?hl=en
    Website: https://residentre.com/agents/adam-rosenfeld/

    *More from Paul & Josh*
    Paul: https://www.instagram.com/paulmarkmorris/
    Josh: https://www.instagram.com/spitzenjosh/
    Forward One Media: https://www.instagram.com/forwardonemedia/
    YouTube: https://www.youtube.com/@forwardonepodcast

    *Presented by Forward One Real Estate*
    https://www.,forwardone.com
    Instagram: https://www.instagram.com/forwardonerealestate/


    Timestamps
    00:00:00 Welcome and Kindness
    00:00:57 Real Estate Ego and Leverage
    00:05:58 From Law to Luxury Real Estate
    00:11:21 Developer Niche and Market Headwinds
    00:15:20 ULA Mansion Tax Explained
    00:37:16 Timeless Homes vs Spec Boxes
    00:39:07 Winning Listings on Effort
    00:43:32 Rolodex Myth and Broker Hustle
    00:57:45 Hire Hungry Not Famous
    00:01:00:40 Resident Partnership and Growth
    01:14:26 Scaling Resident Vision
    01:15:00 Developing Together
    01:16:29 Starting Over Playbook
    01:23:01 Mentorship That Filters
    01:31:10 Sophisticated Clients Finale

    Show More Show Less
    1 hr and 47 mins
  • He Built a 99% Referral Real Estate Business
    Mar 9 2026

    Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. This week, we sit down with Roger Perry, a top-producing agent whose business is built almost entirely on referrals. Roger shares how he went from the clothing industry into real estate 16 years ago and built a career driven by relationships, professionalism, and daily discipline — not flashy marketing or lead chasing. We talk about what it really takes to earn repeat and referral business, how to build loyalty that protects your clients from outside noise, and why proactive communication is the difference between average agents and elite operators. Roger also breaks down his morning routine, his philosophy on negotiation, and how he consistently produces $35–60M in annual sales while keeping service at the center. If you want to build a long-term real estate career rooted in trust, consistency, and genuine connection, this episode is for you.

    *Roger Perry*
    Instagram: https://www.instagram.com/rogerperryla/
    Website: https://www.rogerperry.com/

    *More from Paul & Josh*

    Paul: https://www.instagram.com/paulmarkmorris/

    Josh: https://www.instagram.com/spitzenjosh/

    Forward One Media: https://www.instagram.com/forwardonemedia/

    YouTube: https://www.youtube.com/@forwardonepodcast


    *Presented by Forward One Real Estate*

    https://www.,forwardone.com

    Instagram: https://www.instagram.com/forwardonerealestate/

    Timestamps
    00:00:00 Welcome and Praise

    00:01:13 From Fashion to Real Estate

    00:02:23 Real Estate Is Not Easy

    00:03:23 Starting Out and Building Referrals

    00:05:15 Turning Contacts Into Advocates

    00:06:38 Elevator Pitch and Market Knowledge

    00:11:31 Confidence Presentation and Loyalty

    00:18:40 Daily Routine and Proactive Follow Up

    00:21:45 Turning Small Talk Into Leads

    00:23:18 Purposeful Follow Up Habits

    00:24:35 Tailoring Pressure To Clients

    00:27:28 Market Whiplash And Self Generation

    00:28:45 Production Numbers And Competitor Reality

    00:31:00 Coaching For Growth And Reorg

    00:37:24 Confidence Motivation And Service

    00:40:17 Team Structure And Hiring Pipeline

    Show More Show Less
    1 hr and 13 mins
  • Follow the Money: The Strategy That Changed His Career
    Mar 2 2026

    Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

    In this episode, we sit down with Derrick Smith, who built a $130M+ real estate career without a sphere, without family connections, and without shortcuts. Derrick shares how writing $30M in offers before closing his first deal shaped his mindset, why “following the money” changed everything, and how focusing on developers and off-market opportunities accelerated his growth.

    We unpack the discipline behind consistent prospecting, how to underwrite deals like an investor, and why long-term commitment beats short-term motivation every time. If you’re serious about building a sustainable real estate business — especially in a challenging market — this conversation is for you.

    *Derrick Smith*
    Instagram: https://www.instagram.com/liveluxuryla
    Website: https://www.coldwellbankerluxury.com/specialist/PDAMNSlX/derrick-smith


    *More from Paul & Josh*

    Paul: https://www.instagram.com/paulmarkmorris/

    Josh: https://www.instagram.com/spitzenjosh/

    Forward One Media: https://www.instagram.com/forwardonemedia/

    YouTube: https://www.youtube.com/@forwardonepodcast

    *Presented by Forward One Real Estate*

    https://www.forwardone.com

    Instagram: https://www.instagram.com/forwardonerealestate/

    Timestamps
    00:00:00 Meet Derek Smith

    00:00:15 From Texas to Real Estate

    00:02:26 Crushing It Fast

    00:05:00 Finding a Niche

    00:07:24 Off Market Advantage

    00:10:09 First Deal Lessons

    00:18:01 Deal Sourcing Playbook

    00:28:23 Underwriting and Proformas

    00:41:27 Many Paths to Success

    00:41:54 Branding the Derrick Smith

    00:43:15 Value Building and Negotiation

    00:46:08 Fatherhood and Flexibility

    00:49:06 Weekly Metrics and Accountability

    00:54:39 Prospecting and Agent Collaboration

    01:01:57 Goals Florida Expansion Investing

    01:08:31 Decisions Lessons and Fire Round

    Show More Show Less
    1 hr and 18 mins
  • The 300 Cold Calls a Week That Built Her Career
    Feb 23 2026

    Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

    This week, we sit down with Elizabeth Clark to break down what it really takes to build a lasting career in commercial real estate. From making 300 cold calls a week at Marcus & Millichap to becoming a trusted seller representative in a male-dominated industry, Elizabeth shares the discipline, structure, and long-game mindset that built her business.

    We talk about why commercial real estate is more emotional than people think, how to create emerging buyers instead of waiting for them, and why seller representation creates real leverage over time. If you want to understand what separates top brokers from everyone else, this conversation is a masterclass in consistency, confidence, and playing the long game.

    *Elizabeth Clark*
    Instagram: https://www.instagram.com/elizabethclark_cre/
    Website: https://www.elizabethclark.com/meet-elizabeth-clark


    *More from Paul & Josh*

    Paul: https://www.instagram.com/paulmarkmorris/

    Josh: https://www.instagram.com/spitzenjosh/

    Forward One Media: https://www.instagram.com/forwardonemedia/

    YouTube: https://www.youtube.com/@forwardonepodcast

    *Presented by Forward One Real Estate*

    https://www.forwardone.com

    Instagram: https://www.instagram.com/forwardonerealestate/

    Timestamps
    00:00:00 Meet Elizabeth Clark: Breaking into a Male-Dominated Industry

    00:02:39 The Real Grind: Cold Calls, Structure, and Early Career Reality

    00:04:34 Finding Opportunity in a Down Market: Secondary & Tertiary Plays

    00:07:51 Value-Add Mindset: Highest & Best Use + Hidden Income Streams

    00:13:47 Seller Rep, Usual Suspects vs. Emerging Buyers (and How to Find Them)

    00:18:25 Door Knocking & SBA Financing: Creating Owner-User Buyers

    00:26:29 Discipline That Compounds: Call Quotas, Meetings, and Money-Making Activities

    00:35:39 Quality Over Quantity: What Actually Counts as a Money-Making Activity

    00:37:24 Stop Saying “Try”: The Mindset Shift to Open Escrow Every Week

    00:38:22 The “Thick Paper” List: Daily Visibility, Focus, and Self-Accountability

    00:41:54 Busy vs Productive: Resistance, Fake Work, and Why Texting Isn’t Calling

    00:44:31 10 Real Conversations a Day: The Non-Negotiable Lead Gen Standard

    00:47:49 Why Clients Choose You: Authenticity, Emotional Intelligence, and Listening

    00:52:01 Voice of Reason in Negotiations: Principle vs Practical (and the $250K Lesson)

    00:59:30 Handling Retrades + Fire Round Finale: Tough Buyers, Due Diligence, and Closing Thoughts

    Show More Show Less
    1 hr and 5 mins
  • Real Estate Is a Terrible Part-Time Job
    Feb 16 2026

    Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

    In this episode, we sit down with Angelo Fierro to talk about what it really takes to build a sustainable real estate career. Licensed for over two decades but “committed” for the last 16 years, Angelo shares how coaching, structure, and a decision to go all-in changed the trajectory of his business. We unpack why real estate is a terrible part-time job, how long-term persistence landed him a $10M+ listing after nine years of follow-up, and what it means to let go of outcomes while staying fully committed to the process.


    *Angelo Fierro*

    Instagram: https://www.instagram.com/losangeloliving/

    Website: https://angelofierrogroup.com

    *More from Paul & Josh*

    Paul: https://www.instagram.com/paulmarkmorris/

    Josh: https://www.instagram.com/spitzenjosh/

    Forward One Media: https://www.instagram.com/forwardonemedia/

    YouTube: https://www.youtube.com/@forwardonepodcast


    *Presented by Forward One Real Estate*

    https://www.forwardone.com

    Instagram: https://www.instagram.com/forwardonerealestate/

    Timestamps
    00:00:00 Welcome to the Fire Cast + Meet Angela Fierro

    00:00:29 From New York to LA: Early Real Estate Roots & Finding Direction

    00:02:13 Acting Dreams, 9/11, and Falling in Love with Los Angeles

    00:05:19 Learning LA the Hard Way: Thomas Guide, Neighborhoods & Market Nuance

    00:10:24 Teams, Mentors, and the Wake-Up Call: Family, Injury & Getting Serious

    00:15:28 Coaching with Tom Ferry: Structure, Accountability, and a 3-Year Plan

    00:19:45 Surviving the 2008 Crash: Short Sales, Foreclosures & Staying in the Game

    00:32:07 Building a Niche + Modern Prospecting: Schools, SmartZip, CRM & Daily Calls

    00:37:49 Mulholland Rides & Weekend Triathlon Community

    00:38:30 Coaching Styles: Mike Ferry vs Tom Ferry vs Buffini

    00:41:15 Letting Go: Managing Stress, Control & Client Expectations

    00:44:45 “Do We Even Need Realtors?” Fiduciary Value & Dual Agency

    00:47:03 Winning the Listing: Persistence, Communication & The Mulholland Sale

    00:52:02 Team Structure & 3-Year Vision: West Hollywood + Silicon Valley

    00:53:43 Referral Flywheel & Marketing Machine: Newsletter, Ads, SEO + Print

    01:07:27 Business Gaps, Delegation, Mentorship & Fire-Round Finale

    Show More Show Less
    1 hr and 14 mins
  • Best Real Estate Careers Are Built in Bad Markets
    Feb 9 2026

    Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Dennis Chernov to break down what it really takes to build a durable real estate career when markets turn tough. Dennis shares hard-earned lessons from the 2008 crash, why consistency beats hype, and how the best agents use bad markets to build long-term leverage. If you want to stop chasing cycles and start building something that lasts, this conversation is for you.


    *Dennis Chernov*

    Instagram: https://www.instagram.com/dennischernov/

    Website: https://chernovteam.com/agents/dennis-chernov/

    *More from Paul & Josh*

    Paul: https://www.instagram.com/paulmarkmorris/

    Josh: https://www.instagram.com/spitzenjosh/

    Forward One Media: https://www.instagram.com/forwardonemedia/

    YouTube: https://www.youtube.com/@forwardonepodcast


    *Presented by Forward One Real Estate*

    https://www.forwardone.com

    Instagram: https://www.instagram.com/forwardonerealestate/

    Timestamps
    00:00:00 The Dennis Chernoff Story

    00:01:15 The House Hunt Dilemma

    00:02:15 The Importance of Graciousness in Business

    00:03:29 Navigating Real Estate Challenges

    00:08:06 The Turning Point: From Mortgage to Real Estate

    00:09:59 Building a Real Estate Empire

    00:12:38 The Evolution of a Real Estate Team

    00:16:48 Adapting to Market Changes

    00:36:08 Navigating Business Evolution

    00:37:07 Key Performance Indicators

    00:38:33 Strategic Investments and Value Creation

    00:43:21 Consistency in Real Estate

    00:47:09 Team Dynamics and Hiring

    00:57:25 Client Relationships and Lead Generation

    01:05:09 Personal Development and Family Values

    01:06:25 Rapid Fire Round

    Show More Show Less
    1 hr and 8 mins
  • He Lost Everything and Rebuilt a Real Estate Career From Scratch
    Feb 2 2026

    Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Brett Miller to unpack what it really looks like to lose everything—and rebuild a real estate career from the ground up. Brett shares the hard lessons he learned from distraction, market crashes, and starting over, and why fundamentals like open houses, relationships, and consistency still matter more than ever. This is a candid conversation about resilience, focus, and playing the long game in real estate when there are no shortcuts.

    *Brett Miller*
    Instagram: https://www.instagram.com/brettmillerhomes/
    Website: https://brettmillerhomes.com/


    *Joey Sacavitch*
    Instagram: https://www.instagram.com/joeysnacks/?hl=en
    Website: https://kw.com/de/agent/Joey-Sacavitch/120372


    *More from Paul & Josh*
    Paul: https://www.instagram.com/paulmarkmorris/
    Josh: https://www.instagram.com/spitzenjosh/
    Forward One Media: https://www.instagram.com/forwardonemedia/
    YouTube: https://www.youtube.com/@forwardonepodcast

    *Presented by Forward One Real Estate*
    https://www.forwardone.com
    Instagram: https://www.instagram.com/forwardonerealestate/


    Timestamps
    00:00:00 Introduction and Warm Welcome
    00:01:12 Brett's Early Career and Immigration
    00:02:57 Transition to Real Estate
    00:03:55 Building a Real Estate Career
    00:07:06 Challenges and Setbacks
    00:10:41 Open House Strategies
    00:18:55 Working with Developers
    00:31:52 New Year's Resolution and Real Estate Goals
    00:32:45 Energy Shift and Positive Mindset
    00:33:32 Building Relationships in Baldwin Hills
    00:34:21 Real Estate Momentum and Market Dynamics
    00:35:00 Connecting with the Community
    00:40:01 The Future in Malibu Real Estate
    00:42:21 Involving Agents in Development Deals
    00:50:19 Personal Reflections and Inspirations

    Show More Show Less
    1 hr and 6 mins