Welcome to Fork The System — a podcast spotlighting the innovators, researchers, and advocacy leaders reimagining how we feed the world.

Our second guest is Jeffray Behr, an Engineering Project Manager at New School Foods. New School Foods is a Toronto-based company producing whole-cut seafood made entirely from plants, with their inaugural product being a plant-based filet that looks, cooks, tastes, and flakes like salmon. Jeffray graduated with a Mechanical Engineering degree from the University of Waterloo in 2020.

NOTE: Since this episode was recorded, New School Foods has recently announced their expansion beyond salmon into steak and ribs! Check out this article to learn more: https://betakit.com/new-school-foods-to-expand-beyond-plant-based-salmon-to-other-meat-alternatives/

Feedback Form: bit.ly/forkthesystemfeedback

Transcript: https://docs.google.com/document/d/1fVikBLIrEHDuGK0mMHUFvZY2T3J-UlwIUIgobiLJPZw/edit?usp=sharing

Substack Recap: https://open.substack.com/pub/forkthesystem/p/a-recap-of-fork-the-system-episode-9e8?r=5s965p&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Resources:

• New School Foods: https://www.newschoolfoods.co/
• Talist Job Board: https://talist.org/
• The Good Food Institute: https://gfi.org/
• Animal Advocacy Careers: https://animaladvocacycareers.org/
• Cultivating Career in Alternative Proteins (Jeffray's Podcast): https://www.buzzsprout.com/1884302
• Career Guide for Ending Factory Farming: https://www.altprotein.ca/career-guide-2
• Jeffray's LinkedIn: https://www.linkedin.com/in/jeffray-behr/