Too many businesses are switching on AI features in their Google and Meta ad accounts without understanding what they're actually doing and it's costing them real money.

If you've ever heard "just trust the algorithm" and gone with it, this episode is for you.

Getting AI to work in your paid media isn't about switching it on and stepping back - it's about feeding it the right data so it can actually do its job.

In this episode, we get into:

- Why blindly trusting AI in your paid ads is a lazy strategy (and what to do instead)

- The real reason your AI-powered campaigns might be underperforming

- What clean conversion signals actually look like — and why they matter more than creative volume

- A practical checklist to know whether your account is actually ready for AI features like AI Max or Advantage Plus

If you've dabbled with AI ad tools or you are trying to figure out where the budget is actually going, this episode will give you a clear, honest picture of how to use these tools properly — without burning your budget in the process!

We're exploring why most businesses are getting video marketing completely wrong - and what actually works.

With AI-generated content flooding social feeds and authentic connection becoming harder to find, understanding how to use video strategically (not just creating pretty content) has never been more crucial for your marketing.

It isn't about perfect production or expensive equipment - it's about genuine storytelling that actually drives business outcomes rather than just looking good.

In this episode, I sit down with Andrea Bozzi from Likuid Media to dig into the world of video marketing, exploring:

- The exact framework for batch recording content without feeling awkward on camera

- How one painting business increased organic traffic by 56% and inquiries by 70% using embedded video

- Why your "boring" business actually has compelling stories to tell (yes, even if you're a plumber)

- AI-generated video content versus authentic, imperfect human presence

**This episode was originally recorded and aired on the Most FM Business Hour sponsored by GQ Lawyers. Listen LIVE each Monday at 10am on the Most FM**

37% of consumers now start their searches with AI tools like ChatGPT instead of going straight to Google.

That's a big shift in how people discover businesses - and most business owners have no idea what AI is saying about them.

With AI becoming the first filter in customer discovery, understanding where you show up (or don't) has never been more important for your marketing strategy.

I think there's a new layer sitting outside Google's "Messy Middle" - I'm calling it The Decision Zone - and it's where your customers are forming their initial shortlist before they even hit a search engine.

In this episode, we explore:

- What "The Decision Zone" is and why it matters for your business

- The latest research on AI search behaviour (and what 47% of consumers say about AI and brand trust)

- How customer discovery has shifted from keywords to conversations

- Why less than 25% of AI citations come from your own website

- Practical steps to audit and improve your visibility in AI tools

Whether you're a business owner trying to understand how customers find you, or a marketing lead figuring out where to focus your efforts, this episode will help you understand the new first impression your business is making - before anyone even visits your website.