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Follow The Brand Podcast with Host Grant McGaugh

Follow The Brand Podcast with Host Grant McGaugh

By: Grant McGaugh CEO 5 STAR BDM
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Are you ready to take your personal brand and business development to the next level? Then you won't want to miss the exciting new podcast dedicated to helping you tell your story in the most compelling way possible. Join me as I guide you through the process of building a magnetic personal brand, creating valuable relationships, and mastering the art of networking. With my expert tips and practical strategies, you'll be well on your way to 5-star success in both your professional and personal life. Don't wait - start building your 5-STAR BRAND TODAY!

© 2025 Follow The Brand Podcast with Host Grant McGaugh
Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • The Brave Path: Confronting Fear on the Leadership Journey
    Sep 17 2025

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    Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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    38 mins
  • From Caves to Corner Offices: Why Grant McGaugh’s “First Light” Breaks Every Rule of Business Literature
    Sep 15 2025

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    Leadership today faces a crisis of trust and engagement. A staggering 70% of employees feel disconnected from their organization's mission, while only 24% trust their leaders—meaning three out of four employees have lost faith in leadership. With 63% of current leaders reporting burnout and likely to leave their positions within two years, we're witnessing unprecedented leadership instability.

    My new book, "First Light: The Brave Path to Authentic Leadership," addresses this crisis through the BRAVE Blueprint Strategy—a framework designed to transform how we approach leadership in today's digital world. BRAVE stands for Beliefs, Results, Audience, Value, and Edge—essential components that form both mirror and guide for leadership transformation.

    Your beliefs illuminate the path when vision fails, serving as the foundation for every decision. Results challenge you to own outcomes and measure meaningful transformation rather than just activity. Understanding your audience helps align your voice with those you're uniquely positioned to serve. Value articulation clarifies the specific transformation you create, while your Edge—often found in vulnerabilities or challenges—makes you memorable and distinctive as a leader.

    This journey requires confronting your doubts directly rather than running from them, transforming fear into growth. Leadership isn't about avoiding challenges but converting them into wisdom and strength. The world hungers for authentic leaders who demonstrate genuine conviction rather than convenient positioning, vulnerability alongside strength, and the courage to stand for something meaningful.

    Organizations led authentically outperform their competitors by three times in employee engagement and twice in customer loyalty. True leadership extends beyond financial metrics to enriching the human experience. The question isn't whether you can lead—it's whether you'll be brave enough to lead authentically.

    Join me on this transformative journey. "First Light" will be available this September through 5StarBDM.com and Amazon. Beyond the book, I'll be hosting a free masterclass where we can navigate this leadership journey together. Because the world doesn't need more leaders with titles—it needs more leaders with light.

    Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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    32 mins
  • Architecting Change: How Davielle Phillips is Transforming North Omaha from the Ground Up
    Sep 5 2025

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    What if buildings could heal communities? In this captivating conversation, architect Davielle Phillips reveals how his journey from Chicago's South Side to Omaha is reshaping urban spaces and mindsets.

    When young Davielle asked his mother who decides what buildings look like, her simple response—"Google it"—sparked a lifelong mission. Growing up surrounded by boarded-up houses and neighborhood decline, Phillips discovered architecture as a powerful tool for community transformation. Now armed with dual master's degrees in architecture and business administration from the University of Nebraska-Lincoln, he's bringing both creative vision and practical implementation to North Omaha's revitalization.

    Phillips offers fascinating insights into the "broken window theory," explaining how physical deterioration perpetuates cycles of neglect in communities. Rather than seeing decay, he recognizes opportunities for intervention and renewal. Through his work with the Omaha Inland Port Authority and projects like the Great Plains Black History Museum renovation, he's creating spaces that inspire pride and possibility.

    Beyond professional accomplishments, Phillips shares the personal philosophy that drives him: "faith, consistency, and hard work." He speaks candidly about moments of doubt, as often the only Black professional in academic and workplace settings, finding strength in the pioneering Black architects who came before him without mentors or representation.

    For aspiring architects and critical thinkers, Phillips offers this advice: be curious, ask "why," and have the courage to raise your hand. His vision extends beyond individual buildings to creating cohesive environments where people can thrive—truly architecting dreams that transform communities from the ground up.

    Connect with Davielle Phillips on LinkedIn and Instagram @dreams2live4 and discover how architecture can become a framework for solving community challenges.

    Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

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    38 mins
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