Fixing the Friction in Commercial Production With Nate Gibson
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Fixing the Friction in Commercial Production With Nate Gibson
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About this listen
Commercial production has always run on paperwork—scripts, call sheets, timecards. But then Covid happened, and everything changed.
In this episode, Jesse Perez talks with Nate Gibson about how that disruption led to a digital transformation. What started as a pandemic workaround has evolved into a smarter, mobile-first solution helping productions move faster, stay compliant, and lighten the load for crews.
Key insights from this episode:
- Why user-first design matters in payroll
- The role of mobile tools in modern commercial production
- Why production tech must evolve with the industry
Chapters:
(00:00) Meet Nate Gibson
(00:31) Creating a digital solution for entertainment production
(05:30) Streamlining timecards and processes for crew members
(10:10) Keeping the human touch in a tech-first world
(11:31) Balancing security and customization in tech
(13:38) Rapid-fire questions for Nate
(15:39) What does it mean to be a master of your craft?
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