Fixing Fashion from the Heel Up: Tina Wright’s Journey from Mom Life to Market Disruptor cover art

Fixing Fashion from the Heel Up: Tina Wright’s Journey from Mom Life to Market Disruptor

Fixing Fashion from the Heel Up: Tina Wright’s Journey from Mom Life to Market Disruptor

Listen for free

View show details

About this listen

Send us a text


In this episode of Defying the Odds, host Abby sits down with Tina Wright, founder of The Heel Sling™—the innovative, doctor-endorsed shoe insert that’s redefining comfort and fit for women everywhere.


Tina shares her inspiring story of going from stay-at-home mom to startup founder after watching her daughter struggle with the same heel slippage that plagued her for years. What started as a DIY solution turned into a patented product now endorsed by orthopedic surgeons and praised by fashionistas.


Abby and Tina dive into:


  • The “aha” moment that led to The Heel Sling™
  • Navigating entrepreneurship as a Black woman founder
  • The challenges of sourcing, manufacturing, and breaking into retail
  • Why customization is the future of fashion
  • And Tina’s advice for any woman sitting on an idea she can’t stop thinking about



This is more than a conversation about shoes—it’s about perseverance, purpose, and proving that innovation can come from anywhere.

Support the show

What listeners say about Fixing Fashion from the Heel Up: Tina Wright’s Journey from Mom Life to Market Disruptor

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.