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In this deeply moving episode, Austin Hatch joins Brian to share his extraordinary journey of surviving two tragic plane crashes, the loss of his family, and his miraculous comeback that led him to play basketball at the University of Michigan. Austin opens up about the power of gratitude, resilience, and his unwavering growth mindset.

He introduces his transformational GRIP Framework—Grit, Growth Mindset, Resilience, Integrity, and Team-First Mentality—which he lives by and teaches through his speaking career. Brian & Austin dive into how adversity can become a platform for purpose and leadership, and how seeking feedback is essential for growth.

Austin’s story is not just inspiring—it’s a masterclass in mental toughness, purpose-driven living, and becoming better because of the challenges life throws at us.

🔥 Whether you're an aspiring leader, athlete, speaker, or just someone navigating tough times—this episode will move you and motivate you.

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/

In this Competitive Edge episode, Brian Covey dives deep into a transformative concept: the impact of proximity. He challenges listeners to evaluate the people they spend the most time with—their core circle—and reflect on how those relationships either fuel their growth or quietly hold them back. Through personal stories and a powerful takeaway from a recent mastermind event with industry leaders like Cindy Ertman, Dave Savage, and others, Brian shares how the right environment and intentional conversations can unlock clarity, connection, and acceleration in your business and life.

He introduces the idea of regularly auditing your relationships—your community, your circle, and your corner—to ensure you're aligned with people who energize and elevate you. With insights on presence, emotional awareness, and protecting your peace, Brian offers a practical roadmap for building a life and business surrounded by purpose-driven relationships.

Whether it's a reset, a reframing, or a bold new direction, this episode is your invitation to elevate who you're becoming—starting with who you’re around.

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/

In this episode of The Competitive Edge, Brian Covey welcomes high-performance coach Kristy Kuhl, whose journey from a one-stoplight town to corporate sales superstar and now elite coach serves as a blueprint for self-alignment and transformation.

Kristy shares her transition from the high-stress world of medical device sales — notably with Intuitive Surgical’s da Vinci robot — to a more purpose-driven life centered on coaching. Her story is a powerful reminder that success without alignment can lead to burnout. Kristy introduces listeners to the power of Human Design, situational leadership, and the role of fitness in mental clarity and peak performance.

Together, Brian and Kristy unpack strategies for building self-awareness, curating your circle of influence, and creating a life and career in sync with your values. From navigating social media with intention to developing platforms that serve others authentically, this episode is packed with tools and takeaways for leaders, entrepreneurs, and anyone ready to grow.

Tune in for an inspiring and practical conversation that will challenge you to look inward, take aligned action, and surround yourself with the right people to elevate your game.