Finally Revealed: The 4-Letter Secret That Turned Red Bull Into a $7.5 Billion Empire 🤯 cover art

Finally Revealed: The 4-Letter Secret That Turned Red Bull Into a $7.5 Billion Empire 🤯

Finally Revealed: The 4-Letter Secret That Turned Red Bull Into a $7.5 Billion Empire 🤯

Listen for free

View show details

About this listen

🧃 Red Bull doesn’t sell drinks.

🚀 It sells stories.

💥 And those stories built a $7.5B empire.


Let me ask you something:

Is your brand telling stories… or just selling stuff?


Because in 2025, community-driven brands don’t just talk — they spark movements.


The new playbook? It’s 4-letters long: N.A.M.E.


It’s how:

🚗 Tesla made people argue over a truck for 3 years before selling one.

🎨 Banksy went viral by staying silent.

🍦 Ben & Jerry’s turned ice cream into activism.


If you’re a founder, marketer, or brand leader — and you’re still relying on performance ads to “convert,” you’re missing the bigger opportunity:


👉 Turn your customers into co-creators, your fans into storytellers, and your product into a myth.


It’s about building a legend people want to believe in.


Curious what N.A.M.E. means in practice?


Discover the full playbook to see how Red Bull, Airbnb, Poches & Fils and others hacked the human brain to build billion-dollar brands 👇


https://www.linkedin.com/pulse/finally-revealed-4-letter-secret-turned-red-bull-75-billion-massoudi-ncave

Hosted on Acast. See acast.com/privacy for more information.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.