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Film School for Marketers

Film School for Marketers

By: IMPACT
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 Are you a marketing or sales professional looking to master video? Join this weekly series from IMPACT as Myriah, Will, and Zach share expert insights on content strategy, production, video culture, 1:1 video, sales adoption, and much more. You’ll discover the proven ways to create and use video that generates more traffic, leads, and sales today.IMPACT Economics Marketing Marketing & Sales
Episodes
  • The Future of 1:1 Video Technology (with Michael Litt, CEO of Vidyard)

    The Future of 1:1 Video Technology (with Michael Litt, CEO of Vidyard)
    May 27 2020
    In this episode, I'm very excited to be joined by one of the leading voices in video technology, Co-founder and CEO of Vidyard, Michael Litt.  Together, we discuss what organizations will begin asking from their video technology providers, what they should be requesting, and how 1:1 video is changing the sales landscape permanently.
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    28 mins
  • The Brand Affinity Marketing Playbook (with Chris Savage, CEO of Wistia)

    The Brand Affinity Marketing Playbook (with Chris Savage, CEO of Wistia)
    May 12 2020
    In this episode, we're thrilled to be joined by co-founder and CEO of Wistia, Chris Savage. Not only is Chris a master video marketer, but he's surrounded by master video marketers who power one of the leading video marketing hosts. We discuss the success behind Wistia's own "One, Ten, One Hundred" documentary and the docuseries "Brandwagon", as well as a step-by-step guide to deploying a brand affinity marketing strategy in your organization.
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    32 mins
  • What we learned from putting on a virtual event

    What we learned from putting on a virtual event
    May 5 2020
    COVID-19 has made organizations all over the world rethink how they do business. Whether it be sales conversations, internal meetings or even planned in-person events. Today we have special guest Stephanie Baiocchi, Director of Audience Engagement and Community, who was able to take our in-person event and quickly organize Digital Sales & Marketing Day, a virtual conference within weeks.
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    27 mins
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