In today’s episode of the RAL Room Podcast, we sit down with Scott Wells, CEO of Conversion Formula, who’s helped over 300 senior living communities boost occupancy with cutting-edge digital marketing.

Scott breaks down why so many residential assisted living homes struggle to stay full — and how to fix it. From the common “if you build it, they will come” mindset to the pitfalls of relying solely on referral agencies, this episode is packed with practical strategies for generating leads that actually convert into high-quality residents.

Inside the episode:
✅ Why marketing is one of the most important pillars in your RAL business
✅ The hidden cost of relying on placement agencies like A Place for Mom
✅ The difference between being interested in RAL vs. committed to doing it right
✅ How to create a steady flow of leads without burning yourself out
✅ Why great care and great marketing go hand in hand for long-term success

Whether you’re launching your first home or struggling to keep beds filled, this conversation will give you the tools — and the mindset — to build a thriving, full RAL business. 🎯

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