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In this week’s episode, we dive deep into integrity — what it really means to live, work, and lead from a place of alignment.

Integrity isn’t just about honesty — it’s about when your actions, words, and inner truth line up. It’s about creating boundaries, choosing clients and opportunities that match your values, and having the courage to disappoint instead of betraying yourself.

We explore:

• Integrity as alignment → how to live in sync with your truth.
  

• Boundaries & integrity → why saying “no” can be one of the most powerful yes’s to yourself.
  

• Integrity in business → choosing aligned clients, projects, and partnerships (even if it means turning others down).
  

• The ripple effect → how one woman standing in her integrity gives others permission to do the same.
  

• Courage & authenticity → why integrity requires bravery and the willingness to take the harder road.

We also asked:

• Where in our lives do we feel fully in integrity right now?
  

• What helps us return to our center when life pulls us off course?

So, where in YOUR life do you feel fully in integrity right now? And what helps YOU return to your center when life starts life-ing? We’d love to hear from you!

Our biggest takeaway? Living in integrity means choosing alignment over approval — even when it’s hard. What was your biggest aha from today’s episode?

Other resources mentioned during the podcast:

• Jen Kem’s Book: Unicorn Team

• Aly Berthiaume’s monthly writer’s circle - check out Ally’s website, connect with her on her social channels, and subscribe to her newsletter for the inside scoop!

• Angelic’s monthly women’s circle for business - join us each month for this free one-hour women’s circle for business owners!

Stay connect with Fempreneur True Confessions here:

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Meet Kash: She served as the chief financial officer for Icon Foods soon moving into the

CEO role (as of May 10, 2024). She oversees the financial operations, reporting, and compliance of these organizations, as well as drives their growth and profitability. She has a strong background in legal matters, such as acquisition negotiation, trademark applications, regulatory compliance, and contract drafting, which enables her to handle complex and diverse transactions and issues. She currently holds an MBA degree from Eastern Washington University, with a focus on accounting and finance, to further enhance her skills and knowledge in this field. In her free time, she loves to be with her family, spend time outdoors, and golf.

Social Media Handles:

LinkedIN - https://www.linkedin.com/in/kash-rocheleau-a0678528/

Instagram - https://www.instagram.com/icon_foods/

Facebook - https://www.facebook.com/kashrocheleau