Exploring the Latino Freeze Movement from a Consumer Lens
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Exploring the Latino Freeze Movement from a Consumer Lens
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About this listen
Latinos aren’t staying silent—they’re redirecting their dollars. In this episode, we unpack the Latino Freeze movement, the values driving economic activism, and the brands feeling the pressure. From backlash against Target to rising trust in brands like Costco and H-E-B, we explore who’s earning Latino loyalty—and who’s losing it.
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