Summary

In this episode, I discusse the importance of defining your ideal podcast avatar, or podcast listener, to create engaging content that resonates with a specific audience. I emphasize the need to niche down in a competitive podcasting landscape and I provide strategies for understanding the needs and desires of your ideal listener. By focusing on one person, podcasters can generate relevant content, attract the right guests, and ultimately grow their audience.

Takeaways

• If your podcast is for everyone, you could end up creating content that nobody cares about.
• You have an edge with your unique perspective.
• Define your ideal audience, defining your podcast avatar.
• When you know who you are speaking to, you never run out of episodes.
• Don't try to get everybody to listen to your podcast.
• You will be able to create more engaging content.
• Your message will reach a wide group of people.
• Determining who your ideal podcast avatar is doesn't confine you.
• Visualize that individual, your ideal listener.
• You found your audience when they say, "I needed to hear that."

Download your free worksheet, 50 Questions to Define Your Ideal Podcast Avatar (IPA)

Watch @ToolsofthePodcastTrade for more tips and strategies for starting and growing your podcast.

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.