Experimental Marketing with Juan Andrade
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Experimental Marketing with Juan Andrade
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About this listen
Juan Andrade, founder of _rebank, joins me to discuss how his product helps companies control burn by syncing their finance apps. The episode focuses on his experimental approach to marketing.
None of the members on Juan’s team had experience marketing products, so they needed to create a process that would allow them to evenly distribute the workload and actively experiment. Listen as he shares the evolution of this process and how it has allowed them to successfully run multiple marketing programs.
- Juan Andrade
- _rebank
Resources:
- Reforge
- Startup Core Strengths
- Obviously Awesome
- The Mom Test
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