New data privacy laws in Tennessee, Indiana, Montana, and Iowa put these states on par with Connecticut, Colorado, Virginia, Utah and Texas; all of them have new data privacy laws which, among other things, require affirmative opt-in and consent before you can use someone’s email address, such as adding it to a mailing list or using it for targeted advertising. It’s important to understand that this doesn’t just apply to businesses which are headquartered in those states; most of these state laws also apply to anyone doing business with someone in that state.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/iowa-montana-indiana-tennessee-join-ranks-of-states-with-email-opt-in-law/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Texas has passed their HB 4, joining a growing list of states which have passed their own data privacy laws, laws which impact email and email marketing, among other things. The new Texas law has a very short fuse: it goes into effect on July 1, 2024, and affects any business which either is in Texas, or which does business with individuals who reside within Texas. It is also very strict on email address collection, email use, and email marketing, and among other things it requires consent before you do nearly anything non-transactional with someone’s email address. We break it down for you here.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/new-texas-data-privacy-law-and-email/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

Just when you thought it was safe to turn your back on political email skirmishes, Ready for Ron (a/k/a RFR and R4R) challenges the Federal Elections Commission (FEC) in Federal court over not being allowed to give a list chock full of email addresses to a candidate. Here's the outcome, explained in plain English.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/the-value-of-a-political-email-list-ready-for-ron-rfr-versus-the-fec/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com