On this episode of The Instant Impact Events Show, hosts CJ and Cheryl Williams discuss the importance of having multiple events. The speakers delve into how events can be structured as a series or as standalone events, with standalone events offering attendees the opportunity to choose from different topics. They also discuss how some events may be open to the public, while others may require attending previous events before being eligible to attend. 

One of the key takeaways from this episode is that attending certain events may be a prerequisite for attending others, and organizing multiple events can help to maintain momentum in building relationships with clients. They emphasize the importance of identifying the purpose of events and addressing each challenge one at a time, even if there are multiple events. They highlight the need for specificity when defining the purpose of each event and having a team that is aligned with that purpose. 

Throughout the episode, CJ & Cheryl provide practical tips and strategies for organizing events that can help elevate attendees to another level outside of their normal routine. They discuss creating experiences around events, updating event looks, and providing access to things attendees might not normally be exposed to. 

If you're interested in learning more about the power of multiple events and how you can organize events that leave a lasting impact, be sure to tune in to this episode of The Instant Impact Events Show.

Show Highlights

[00:02:10] Event series with standalone options and prerequisites.

[00:03:33] Create events solving one challenge each.

[00:09:04] Move to refresh and energize meetings.

[00:12:03] Multiple events are necessary for continued momentum, and profit.

[00:15:09] Events solve community and connection needs.

[00:17:16] Address challenges, stack events, and simplify ideas.

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