Marketing doesn’t have to feel gross! If you’re a disabled or chronically ill entrepreneur in the early stages of your small business, you might be wondering how to promote your work without using high-pressure tactics, false scarcity, or guilt-based selling.

That’s where ethical marketing comes in.

In this episode, we’re diving into what ethical marketing is (honesty, transparency, and accessibility) and what it isn’t (manipulation, deception, and exploitation). You’ll learn how to market your business in a way that builds trust, aligns with your values, and keeps your audience engaged—without the sleazy sales tactics.

✅ What ethical marketing actually means (and why it’s important)
✅ Common unethical marketing tactics to avoid 🚩
✅ How to sell your products or services with integrity
✅ Real-life examples of ethical marketing strategies that work
✅ How to handle the fear of "losing sales" when you ditch manipulative tactics

Whether you're just starting out or want to shift towards more ethical business practices, this episode is packed with practical insights and easy-to-implement strategies to help you grow your business the right way.

Ashleigh's Hot Tip:

Pick one thing to try out, and play with it for 3-4 weeks. Notice how/if your audience and target market start to interact and engage differently with you.

Got Questions, Feedback or Suggestions?

We love a good juicy question - and Ashleigh will do her best to answer it! You can connect with Ashleigh in these places:

Email: ashleigh.rae@arservicesgroup.com.au

Website: ashleighrae.com

Facebook/Instagram: @ardisabilityservices

TikTok: @feministradical