When you don’t have a lead magnet / freebie—or you’re not loving the one you’ve got—it’s easy to put it on the back burner.

What if you spend all that time creating something… and it doesn’t lead to discovery calls? Or worse—it just collects digital dust?

In this episode, I’m sharing the 5 factors that make a lead magnet worth your time to create and share—whether you’re building your first one or finally ready to replace what’s not working.

🎯 You’ll Discover:

• Why “just growing your list” is the wrong goal—and what to focus on instead
• My 5-part "Smart Freebie Formula" that helps turn downloads into conversations
• What changed when I fixed one thing and saw conversions jump from 7% to 60%
• How to strike a balance between helpful and hireable (so you don’t give away too much)

🎧 Keep Going With These Related Episodes:

• More on the Referral Message Creator™ > Episode 18: Want Better Referrals? Here’s How to Get Great Intros, Fast
• More on my Brand CHIPS™ Messaging Formula > Episode 9: Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula

👋 Your Free Invitation:

If you're ready to create a lead magnet that actually sparks client conversations and builds your know, like, and trust with others, I’d love to help.

🎯 Set a free kickoff call with me to explore a Magic Strategy Day → greateststorycreative.com/magic

Together, we’ll create a smart freebie that aligns with your offers, builds trust, and sparks real results—not just downloads.

#leadmagnetstrategy #clientattraction #coachingbusiness #consultingbusiness #messagingclarity #smartfreebie #establishyourself #emailmarketingtips #brandstrategy

When budgets tighten and clients seem to disappear, it’s easy to believe the answer is more marketing. More posting. More pushing. More panic!

But in this episode, I’m pulling you out of the tactic tornado.

You’ll learn how to stop scrambling for visibility—and start confidently marketing yourself with a message and offer that feel grounded, clear, and totally aligned with what your best-fit clients need right now.

🎯 You’ll Discover:

• Why “more marketing” without clarity can actually hurt your business
• How to show up as essential—even when the economy feels uncertain
• The EST Framework I teach my clients to get booked up, not burned out
• The difference between being a salad bar and a chef (yep—it matters)

🎧 Keep Going With These Related Episodes on Client Attraction + Clarity:

• Episode 6 | Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (Deeper Dive into The Establish Yourself® Framework)
• Episode 7 | The Clever Way to Find Your Niche Without Rebranding
• Episode 12 | Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates

👋 Your Free Invitation:

If you're done spinning your wheels and ready to clearly articulate what you do, who it’s for, and why it matters—let’s talk.

🎯 Start doing marketing that matters by setting a free consultation with me to explore Package Your Process with the Expert soon!

→ greateststorycreative.com/consult

Together, we’ll clarify your elevator pitch, shape a signature offer, and equip you with the tools to start selling it—no funnels, just focus.

#marketingclarity #sloweconomy #consultingbusiness #coachingbusiness #messagingstrategy #brandvoice #signatureoffer #clientattraction #establishyourself #confidenceinbusiness

I've made a LOT of mistakes (and survived!) Discover how by grabbing a free chapter of my bestselling book: https://www.greateststorycreative.com/read

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I used to think that being successful and having confidence in business meant getting everything right. But after 11 years as an entrepreneur, I’ve learned something far more freeing: you can make BIG, messy, even wildly embarrassing mistakes—and still thrive.

In this episode, I’m opening up about some of the hardest moments behind the scenes of my six-figure business. From visibility blunders to failed launches and too-many-niches syndrome, I’m sharing the real missteps that helped me grow, not in spite of them—but because of them.

If you’ve been quietly beating yourself up for not having it all figured out, I hope this feels like a permission slip.

Part 4 of the "Greatness, Not Perfection" Series

🎯 You’ll Discover:

• What I got totally wrong in the early years (and what I’d do differently)
• A surprisingly costly visibility mistake I made for 3+ years
• How a failed offer turned into one of my best-selling programs
• Why perfection isn’t the goal—resilience is

🎧 Tune into all 4 episodes of the "Greatness, Not Perfection" Series

1. Episode 26 - Stuck in the Perfection Trap? This New Mindset Keeps You Moving Forward
2. Episode 27 - Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play Bigger
3. Episode 28 - My Secret to Marketing Without Losing My Mind: Consistency Containers
4. Episode 29 (this episode) - These Embarrassing Mistakes Made My Business More Successful

Plus this related episode: Episode 21 - What Happened After I Picked the “Wrong” Marketing Strategy

👋 Your Free Next Step:

• Want to feel better about your business missteps—and start creating a brand that grows with you?
• 📕 Get the first 50 pages of my book "Establish Yourself" for FREE, and start designing a business that feels like home: ✨ https://www.greateststorycreative.com/read

✨ Free Business Fulfillment Live Event with me:

• Find encouragement and fresh ideas to enjoy your business more by joining me and Quinn Tempest of Create Your Purpose Collective® for a relaxed, valuable discussion on "Bringing Fun & Fulfillment Back to Your Business!" on Thursday, July 24 @ 1pm EST / 10am PST via Zoom
• Free RSVP here: https://quinntempest.com/annie-quinn-roundtable/

#businessgrowth #greatnessnotperfection #brandingclarity #coachinglife #sixfigurebusiness #confidenceinbusiness #establishyourself