In this episode, Eric Porres, Global Head of AI at Logitech, shares how he’s working to turn a 7,000-person company into an AI-fluent organization. From running a GenAI survey to personally training 800+ colleagues in his first 100 days, Eric lays out the foundations of a practical, human-centered AI strategy.

He discusses building a culture of “augmented intelligence” through habits, champions, and clear frameworks—like prompt refinement, long-form instructions, and task-focused design. Looking ahead, Eric explores the rise of agentic AI, internal tools, and how to measure impact beyond usage metrics. A must-listen for anyone driving meaningful AI adoption at scale.

Key Takeaways:

• AI Fluency Starts with Behaviour, Not Just Tools – Eric’s approach isn’t about pushing more AI - t’s about teaching people how to think differently. From measuring conversation depth to rewriting prompt habits, Logitech is focused on real behavioural change.
• Train 800, Influence 7,000 – Before becoming Head of AI, Eric trained 800+ colleagues himself. That grassroots effort - combined with identifying “quiet champions” across teams- created the internal momentum for company-wide transformation.
• Build the Right Interface, Not Just the Right Model – A powerful insight: it’s not which model you use, it’s how people interact with it. Logitech prioritized intuitive, user-friendly AI experiences to meet employees where they work.
• From Individual Fluency to Agentic Teams – Looking ahead, Eric envisions a world where employees work alongside custom AI agents. The future isn’t just prompt mastery - it’s knowing what to delegate, what to own, and how to manage an AI-augmented team.

LinkedIn: Eric Porres | LinkedIn
Logitech: logitech.com/
Eric's website: Porres
Psychedelic GPT: Trippin' The Chat Fantastic
These screenshots showcase how Eric Porres organizes AI research using NotebookLM, as discussed in the episode.
NotebookLM Dashboard: NotebookLM Dashboard - Eric Porres
NotebookLM Research: NotebookLM Research - March 9-15, 2025

00:00 Intro to Eric Porres
00:46 What the First 100 Days Look Like as Head of AI
01:51 Measuring AI Adoption: Surveys, Usage & Quality
05:34 Training 800 Colleagues: How Eric Taught AI Mastery
19:50 From Side Role to Head of AI: Eric’s Transition Story
23:02 Scaling AI Across Teams: Tools, Access & Equity
28:56 Choosing the Right Model for the Right Job
30:28 Measuring Success: NPS, Feedback, and Real Usage
32:05 The Rise of AI Champions and Teaching as Proof of Mastery
34:31 Beyond Fluency: Preparing for the Agentic Future
36:45 Atomizing Workflows: Making AI Work for You
39:10 AI in Sales & Customer Service: The Agent Use Case
43:26 Personal Knowledge Bases and AI-Augmented Thinking
50:49 Final Thoughts and Takeaways

📜 Read the transcript for this episode: Transcript of Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.