Episode #9: How to Scale a Creative Business From Workshops to National Agency With Husband And Wife Power Couple ‘Mark and Kim’
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Episode #9: How to Scale a Creative Business From Workshops to National Agency With Husband And Wife Power Couple ‘Mark and Kim’
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About this listen
Ever wonder how a passion for beautiful handwriting transforms into a thriving nationwide business? Kim and Mark reveal the exact blueprint that propelled Kimilligraphy from local workshops to Australia's premier calligraphy and live personalisation agency.
This episode strips away the mystery of scaling a creative business for entrepreneurs in the crucial $0 - $1million revenue phase. Kim shares the pivotal moment when her calligraphy side-hustle demanded to become something bigger, and the practical steps she takes to overcome sales anxiety when approaching high-profile clients.
Mark outlines their current strategy for leveraging SEO and AI optimisation to attract premium clientele across Australia and New Zealand, demonstrating how traditional crafts find modern markets through digital savvy.
For creative entrepreneurs wondering if their passion can support more than just themselves, this conversation delivers actionable insights on building systems that scale without sacrificing artistic integrity.
Contact Kim and Mark here -> https://kimlligraphy.au/