Episode 83: The Brand Arc That Actually Resonates
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Episode 83: The Brand Arc That Actually Resonates
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About this listen
Forget the hero’s journey. The best brand arcs don’t follow a myth. They follow truth.
Today we enter Week 2 of Echoflare and look at the three-phase arc that actually creates resonance. It’s not linear. It’s alive. And your clarity begins at the middle.
Start your arc recalibration here: https://ogsolutions.nl/brand-glow-up-audit/
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.