In Episode 71 of Scoreboard, Chris Titley sits down with Sarah Kelly—Deputy Chair of the Brisbane Lions, Chair of the Australian Sports Foundation, and board member for Brisbane 2032—to unpack the power of sport as both business and cultural connector.

Sarah reflects on her early love of sport from beach cricket at Bilinga to Lang Park Origin nights, and how her legal and academic background shaped her unique path into sports governance.

From helping rebuild the Lions from wooden spooners to premiers, to guiding Olympic legacy strategy, she shares how resilience, strategy, and a little humour go a long way.

They dive into the early days of AFLW, the challenge of building engagement in a crowded Queensland market, and why co-location of men’s and women’s teams is delivering surprising cultural benefits.

Sarah also opens up about her scoreboard moment—losing both parents—and how it fuelled her to chase impact with urgency and joy.

🎯 Smart, spirited, and sharp—this episode is a reminder that the business of sport is about people first, always.

📌 Subscribe for more stories from every corner of the game.

Follow us at:
w: www.scoreboardpodcast.com
insta: @scoreboardpod
y: https://www.youtube.com/@Scoreboardpodcast
p: Partnership opportunities – chris@scoreboardpodcast.com

#sport #business #life #ScoreboardPodcast