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Episode 7: Psychology and... Spiciness [with Jack Jamgochian]
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About this listen
In episode seven, we discuss SPICINESS with Jack Jamgochian, an engineer and the founder and CEO of Rugged Jack’s Hot Sauce. In this talk, we discuss the psychology behind spiciness: What does it take to start a hot sauce company? Why do some of us love spiciness? How do we perceive spiciness in the first place? All this and MUCH more!
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