Episode #60 - Thinking Outside the Box for External Marketing with Laurie Morrissey cover art

Episode #60 - Thinking Outside the Box for External Marketing with Laurie Morrissey

Episode #60 - Thinking Outside the Box for External Marketing with Laurie Morrissey

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About this listen

Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.

In today's discussion:

  • Building brand recognition within your local community
  • Connecting with other businesses for collaboration
  • Finding like-minded businesses that align with your goals
  • Hosting small, impactful events
  • Organizing give-back events to engage your community
  • Defining the goal of each event for maximum success
  • Customizing events to fit your brand and audience
  • Starting small: One event a month to build momentum
  • Social media strategies that are working today
  • Using AI to streamline marketing and operations


Links & Resources:

LM Connect
MINT Online E-courses
Events E-course
Virtual Training
Marketing E-course


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