Whether the first immersive experience you are making is for people in their living rooms or launching at a museum, understanding how your story is going to be experienced and who you're going to target is a huge question that should be dealt with upfront rather than after you've built it. This week we enlist the help of Catherine Allen from Limina Immersive, Executive Producer, Zillah Watson and our own Dr Laryssa Whittaker from StoryFutures to find out exactly what questions you should be asking your audience and how to attract more people to your content.

Dr. Laryssa Whittaker, Research Fellow, StoryFutures

https://www.linkedin.com/in/laryssa-whittaker-09499034/

Catherine Allen, CEO, Limina Immersive

https://www.linkedin.com/in/catherinedjallen/

Zillah Watson, Executive Producer

https://www.linkedin.com/in/zillahwatson/

Credits:

Presenter: Shehani Fernando

Producers: Chris Hogg & Shehani Fernando

Assistant Producer: Max Bower

Executive Producer: Will Saunders

Editing and sound design: John Wakefield & Matt McGuinness

The title track is ‘A Thousand Years’ by David A Molina

Additional music: Plate Synthesis by Blue Dot Sessions courtesy of Free Music Archive

We would like to thank the National Gallery for allowing us to use the Gregorian Chants from the Virtual Veronese Project: It was sung by Veneti Cantores Choir, whom we also wish to thank.

The music is an extract from the liturgy for Ash Wednesday, from the manuscript: Mantua, Archivio Storico Diocesano, A2, 1561.

Resources:

Virtual Veronese:

https://www.storyfutures.com/news/storyfutures-presents-virtual-veronese

Beyond the early adopter: widening the appeal for virtual reality by Catherine Allen (Dec 2020)

https://pec.ac.uk/policy-briefings/beyond-the-early-adopter-widening-the-appeal-for-virtual-reality

The Immersive Audience Journey Report (July 2020)

https://audienceofthefuture.live/reports/immersive-audience-journey/

Audience testing resource

https://medium.com/pintsizedrobotninja/vr-a-different-world-a-different-way-of-testing-6c91010bcb8b

StoryFutures Research

https://www.storyfutures.com/showcase

BBC’s distribution through libraries VR Project

https://www.bbc.co.uk/mediacentre/latestnews/2019/vr-local-libraries

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