Episode 6: Joanna's Journey - From PR Freelancer to Global Marketer
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Episode 6: Joanna's Journey - From PR Freelancer to Global Marketer
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About this listen
In this episode of The Business Growth Show, Adam and Jon sit down with Joanna Aikens, founder of Aikens Media, to hear how she went from freelancing in PR to running a successful global content marketing business, all from her home office in Rutland.
Joanna shares her inspiring story of entrepreneurship, building a career in marketing before remote work was the norm, and raising two sons while growing her business. We dive into the realities of working solo, her early experience in the PR world (and modelling!), the evolution of tech in marketing, and how she’s embracing AI tools today.
This one’s full of useful insight for anyone in marketing, PR, content creation, or starting a business from home.
Topics we cover:
- Building a content agency from scratch
- Working remotely long before it was cool
- Freelancing, resilience & risk-taking
- Navigating the future of AI in marketing
- Why human connection still wins in business
Don’t forget to subscribe, like, and drop a comment - what part of Joanna’s story did you connect with most?
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