• Episode 560 - The Psychology of Yes/No - FITD vs DITF

  • May 8 2025
  • Length: 20 mins
  • Podcast

Episode 560 - The Psychology of Yes/No - FITD vs DITF

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  • Summary

  • In this episode In this episode Kurt delves into the nuanced strategies of persuasion and negotiation, exploring when to seek a "yes," a "no," or even a strategic "yo." He discusses the psychology behind these responses and the importance of asking questions to influence outcomes effectively.

    3 Cognitive Shortcuts Exploited by Marketers

    Kurt also shares personal anecdotes, including a family trip experience, and reviews scholarly articles on cognitive shortcuts exploited by marketers. The episode concludes with a listener's question about employing these techniques effectively.

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