Welcome to Episode 54 of the Freedom Factory Podcast! In this episode, host Brandon Cunningham brings clarity and strategic insight to one of the most critical—yet commonly overlooked—parts of wealth building: where to store your money.

Most entrepreneurs spend countless hours focused on how to earn money but forget that how you handle that money once it’s in your hands determines whether you actually keep it. Brandon strips away the noise and dives into how emotions, fear, age, and risk tolerance shape your financial decisions. He walks through various money storage vehicles he personally uses, offering real-world examples of how those strategies have worked—and why some common approaches could actually be costing you your financial freedom.

If you’re working hard to generate income but feel like it’s slipping through your fingers, this episode is your practical guide to turning cash flow into financial control.💰 What You'll Learn in Episode 54:

• Why storing money in a checking account is financial quicksand

• The difference between Roth and Traditional IRAs—and why Brandon uses both

• How to self-direct your IRA to avoid fees and maximize gains

• The power of whole life insurance as a wealth storage and leverage vehicle

• Real estate and crypto: unconventional ways Brandon stores wealth securely

• How emotions and fear prevent people from executing smart financial moves

• Why access and control matter just as much as growth—and how Brandon leverages his own capital for business and personal deals

From retirement planning to asset protection, this episode sheds light on how to store your money like a pro—so it’s working for you even when you’re not. Brandon shares transparent insights, practical strategies, and his personal mindset around building wealth with control, clarity, and confidence.

#FinancialStrategy #WealthBuilding #MoneyMindset #PassiveIncome #AssetProtection #LeverageIncome #WholeLifeInsurance #Entrepreneurship #SelfDirectedIRA #CryptoStorage #FreedomFactoryPodcast

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brandon@freedomfactory.info