Meet Justine!

In this episode of Protea Conversations, host Zane Stevens welcomes Justine Lackey, a pioneer in the virtual bookkeeping industry. Justine shares her journey from starting a business to successfully selling it, offering valuable insights and lessons learned along the way.

The Accidental Entrepreneur

Justine's entry into the world of bookkeeping was unplanned, beginning with her work in New York City's creative industry. She discusses the transition from in-person bookkeeping to virtual services, driven by personal circumstances and the evolving business landscape.

Building and Growing Good Cents Management

Justine reflects on the growth of her business, from a small operation to a thriving firm. The importance of asking questions and continuous learning in her journey. How she maintained strong client relationships and built a reputation for reliability and excellence.

The Decision to Sell

Justine shares her thought process behind deciding to sell her business, including personal and professional considerations. The challenges and strategies involved in preparing a business for sale. Insights into the selling process, including working with brokers and finding the right buyer.

Lessons Learned and Future

Endeavors Key takeaways from Justine's experience, including the importance of client retention and communication. Her transition to mentoring and educating other entrepreneurs through the Bookkeepers Business Incubator. The role of community and support networks in professional success.

Quotes:

"Asking for help is not a sign of weakness, it's a sign of strength."

"Your relationships are your equity."

Justine's story is a testament to the power of resilience, adaptability, and the willingness to learn. Her journey offers valuable lessons for entrepreneurs at any stage of their business journey.

Tune in to hear Justine's full story and gain insights into the process of selling a business, the importance of community, and the value of continuous learning.

Connect with Justine:

LinkedIn personal - https://www.linkedin.com/in/justinelackey/