What makes your museum stand out? In this episode, Amy talks about how to define your museum’s unique story and why getting clear on your message can guide your decisions, deepen your impact, and help your audience connect with you on a whole new level.

Get simple prompts to help you uncover what makes your museum memorable and how to use that story across everything from programming to partnerships to social media. Whether you're starting from scratch or looking to sharpen your message, this episode is here to help.

This is part of Amy’s Summer Book Club series based on her free ebook, “Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World.”

• Download a free copy of the ebook: www.lovemymuseum.com/ebook
• Smithsonian’s Anacostia Community Museum: Check out their brand story video on the homepage
• Listen to the rest of the series: https://www.lovemymuseum.com/podcast/summerbookclub
• https://www.lovemymuseum.com/podcast/everybody-knows-your-name
• https://www.lovemymuseum.com/podcast/communitymuseum

• Museum Planning Calendar
• Museum Metrics Template

Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.